Ground turmeric has a distinctly earthy, slightly acrid smell, and a slightly bitter, warm peppery flavour. The low incidence of bowel cancer in India is often attributed to natural antioxidants such as Curcumin, the yellow pigment in Turmeric. Just Organik Turmeric powder has high Curcumin content and is in brilliant yellow colour. Turmeric has antiseptic qualities with the properties of flavouring agent and a natural beauty aid. It gives musky flavour and yellow colour to curries.